🚀 Project Overview
Client / Brand: Flipping To The Max – a real estate coaching platform with a focus on house-flipping strategies (John Maxim’s program) www.flippingtothemax.com. Scope: Full website redesign and build using WordPress + Elementor, modern layout, optimized user journey, strategic conversion funnels.
🧩 The Client’s Challenge
The original site lacked cohesive branding, storytelling, and user experience flow: ➤ The layout and messaging weren’t optimized for lead generation or course enrollments. ➤ Key features (mentoring, testimonials, course content) were buried or inconsistently styled. ➤ Navigation and mobile responsiveness needed refinement to support conversions.
🎯 My Solution & Role
As the sole designer-developer: ✔️ Custom Elementor design: Clean, professional interface aligned with the premium house‑flipping brand. ✔️ WordPress architecture: Set up key landing pages (Home, Mentoring, Services, Reviews, FAQ). ✔️ Conversion‑focused layout: Prominent CTAs (“Enroll now,” “Give Me The Guide”), lead‑magnet integration, student testimonials. ✔️ SEO & speed optimization: Lean Elementor structure, optimized images, fast-loading, mobile‑friendly design. ✔️ Content structuring: Featured selling points (“$500M flipped”, “average 10–15% profit”) strategically placed to guide visitor journey
📈 Key Results (after launch)
✅ Lead generation improved via a streamlined funnel and email-gated lead magnet feature (“The 4 F’s of Flipping”). ✅ Professional branding elevated perceived trust and authority, especially important in the financial coaching space. ✅ Mobile responsiveness & UX across devices boosted engagement and reduced bounce rate. ✅ Client feedback (paraphrased): A modern, persuasive website that communicates value and helps support coaching course enrollment growth.
📝 Takeaway
This project demonstrates my ability to turn a coaching/business brand into a polished, high-converting WordPress website using Elementor—from design strategy to technical execution. I crafted a user-first, ROI-aware platform built to generate leads and convert visitors into customers.